Brian Hong is the Head of APAC at Abstract, leading go-to-market, partnerships, and marketing strategy across Asia. With a background in computer science and economics, he focuses on helping crypto teams build sustainable, real-world business models through crypto rail adoption. He has driven partnerships with Modhaus—one of the top K-pop studios that onboarded tens of thousands of everyday fans to blockchain—and Ultraman, Japan's most successful superhero IP that's China's #1 toy franchise with $10B+ in sales.
