EVP, Chief Marketing Officer & Chief Digital Asset Officer
Hanwha Asset Management
Strategic Leadership & TradFi Excellence • ETF Dominance: Led the 'PLUS' brand renewal, doubling AUM. Directed the 'PLUS K-Defense ETF' to a market-leading 212.35% return (2025) and >1.3 trillion KRW in net assets. • Global Expansion: Successfully listed the 'KDEF' ETF on the NYSE, creating a vital channel for global investors to access the Korean defense sector. • Pension Growth: Established the Pension Solution Division, driving the adoption of TDFs by over 20 retirement pension providers. Digital Innovation & Blockchain Pioneer • First-Mover: Established the first dedicated Digital Asset Team within a major Korean asset manager (2020), leading research and strategy for institutional adoption. • Industry Governance: Serves on the Busan Blockchain Regulation-Free Special Zone Operating Committee, advising on regulatory frameworks and ecosystem nurturing. • Digital Transformation: Launched 'PINE,' a proprietary D2C investment platform, revolutionizing the customer experience through personalized digital services.
